Due to economic volatility, e-commerce and increased competition, retailers are struggling to maintain market share and profits.  The US is experiencing unprecedented bankruptcies and store closures of major national retailer companies, including Pier1 Imports, JC Penney's, Belk, Lane Bryant, Ann Taylor, Brooks Brothers, GNC, J Crew, Lord & Taylor, Neiman Marcus, Stein Mart, Men's Wearhouse and Jos. A. Bank.

 

Retailers are being forced to expand beyond their traditional business model to include new revenue streams that will not cannibalize their current portfolio of business.

 

Many retailers are including professional beauty products in their portfolio of retail products; most notable Belk, JC Penney, Target and Kohls.

 

Professional beauty products not only sell, but have higher than normal retail margins, allowing retailers to increase profits.

 

It is difficult to understand the world of professional beauty products and to know what products will resonate with current customer demographics.  Products that sell in Target might go unsold in Belk Department Stores.  Choosing the right products for your stores core demographics is difficult and constantly changing.

 

With over 40 years of experience, David Maus is an expert in professional beauty products.  We can consult, partner and drive your success selling professional beauty products.  David Maus will guide you through choosing the right products for your customers and the best choice of vendors to partner.

 

Contact David Maus Consulting to learn more about how to include professional beauty to your current retail portfolio: DavidMaus@DavidMausConsultants.com.